National & International Conference

• Home
• About
• Login
• Search
• Current
• Archives

Home > Archives > Vol 21, No 1 (2026)

Table of Contents

Cover

cover cover cover

Untitled

Content

content content content

Untitled

Articles

DIABETIC RETINOPATHY RECOGNITION USING IMAGE PROCESSING AND MACHINE LEARNING MODELS ON FUNDUS IMAGES Apisit Kittijirattitikan, Natthaphong Suthamno, Jessada Tanthanuch

Untitled 1

BELIEF IN GANESHA OF CULTURAL MANAGEMENT STUDENTS AT SUAN SUNANDHA RAJABHAT UNIVERSITY Ariya Poorahong, Suwit Kongsong

Untitled 10

THE IMPACT OF DIGITAL ADVERTISING, SERVICE MARKETING AND CONSUMER BEHAVIORS TOWARDS CUSTOMER ENGAGEMENT IN SMART PHONE ELECTRONICS COMPANY Aung Min Thant, Suthinan Pomsuwan

Untitled 15

THE INFLUENCE OF AI TECHNOLOGY INTEGRATION, STRESS & BURNOUT AND ORGANIZATION LEADERSHIP FACTORS TOWARDS TEACHER’S HAPPINESS & JOB SATISFACTION IN PRIVATE SCHOOLS IN BANGKOK, THAILAND Callum Gascoigne, Suthinan Pomsuwan

Untitled 22

FACTORS AFFECTING PURCHASE INTENTION IN ONLINE LIVE STREAMING COMMERCE Chanutda Chaodorn, Sarinya L. Suttharattanagul

Untitled 30

INNOVATIVE REFORMS IN EDUCATIONAL LEADERSHIP WITHIN EDUCATION MANAGEMENT IN CHINA Chenchen Guo, Suttipong Boonphadung

Untitled 38

HEALTH RISK ASSESSMENT OF Pb(II), Cd(II), Cu(II) IN COSMETICS FOR THE SUSTAINABLE DEVELOPMENT QUALITY OF LIFE Chinnawat Satsananan, Wasana Suridechakul

Untitled 46

GUIDELINE FOR TOURISM LOGISTICS OF KHONG LAT MAYOM FLOATING MARKET Chonlada Choovanichchanon

Untitled 55

FROM THE LOSS OF JUDICIAL SOVEREIGNTY TO THE PRESERVATION OF INDEPENDENCE: RETHINKING EXTRATERRITORIAL TREATIES AS STRATEGIC INSTRUMENTS OF THE THAI STATE Chonruitai Kaewrungrueng, Patsawut Puchaneeyakul

Untitled 64

CONCEPTUALISING THE DETERMINANTS OF INSURANCE TECHNOLOGIES (INSURTECH) ACCEPTANCE AMONG AGENTS IN MALAYSIA Chuah Ban Lee, Teoh Ai Ping

Untitled 70

THE EXTENSION OF COPYRIGHT PROTECTION DURATION OF PHOTOGRAPHIC WORK IN THAILAND Chuencheewin Yimfuang

Untitled 79

THE COMPARISON OF SHEAR BOND STRENGTH OF 3D PRINTED PROVISIONAL RESTORATION REPAIRED WITH SELF-CURE RESIN USING VARIOUS SURFACE TREATMENT: IN VITRO STUDY Dechen Phuntsho, Sukontip Arwatchanakan, Watchrin Hovichitr

Untitled 84

THE IMPACT OF SOCIAL MEDIA INFLUENCE, BRAND EQUITY, AND MARKETING MIX TOWARDS BRAND REPUTATION OF ZARA Ei Ngon Phue, Chutimavadee Thongjeen

Untitled 93

FINANCIAL DIMENSIONS OF THE BLUE ECONOMY AND COASTAL POVERTY REDUCTION IN NORTHERN PENINSULAR MALAYSIA Faiza Saleem

Untitled 101

THE IMPACT OF LEADERSHIP STYLE AND EMPLOYEE MOTIVATION ON ORGANIZATIONAL PERFORMANCE Fei Mengxiang, Naruemon Jituea, Apisit Tungkiatsilp

Untitled 109

HOW POLICY EMPOWERMENT INFLUENCES ENTREPRENEURIAL INTENTION: THE MEDIATING ROLE OF PERCEIVED BEHAVIORAL CONTROL AMONG UNIVERSITY STUDENTS IN YUNNAN FREE TRADE ZONE Feng Peng, Sittichai Thammasane

Untitled 116

RESEARCH ON THE OBSTACLES OF COLLEGE STUDENTS' ENTREPRENEURSHIP IN YUNNAN FREE TRADE ZONE FROM THE PERSPECTIVE OF POLICY EMPOWERMENT Feng Peng, Sittichai Thammasane

Untitled 121

INSTRUCTIONAL MANAGEMENT OF DANCE PROGRAMS IN HIGHER EDUCATION IN CHINA Yang Hou, Suttipong Boonphadung

Untitled 126

ASSESSMENT OF THE LEVEL OF HAPPINESS IN LEARNING THE GUIDANCE SUBJECT AMONG GRADE 12 STUDENTS Jarmon Sirigunna

Untitled 133

PUBLIC ACCEPTANCE OF CENTRAL BANK DIGITAL CURRENCIES: EVIDENCE FROM MALAYSIA Jia Ern Lim, Phaik Nie Chin

Untitled 141

COMMANDS AND MASCULINITY: A CRITICAL DISCOURSE ANALYSIS OF DIRECTIVE LANGUAGE IN SUPERNATURAL Jiahui Gong, Rachod Nusen

Untitled 152

DIGITAL KNOWLEDGE MANAGEMENT AS A DRIVER FOR SCHOOL ORGANIZATIONAL RESILIENCE: A THEORETICAL FRAMEWORK FOR EDUCATIONAL ADMINISTRATION Jie Yang, Ganratchakan Lertamornsak

Untitled 161

THE IMPACT OF BRAND EQUITY, SERVICE QUALITY, AND THE SERVICE MARKETING MIX ON CUSTOMERS’ PURCHASE INTENTIONS IN THE AIRLINE INDUSTRY IN CHINA Jiewei Zhong, Chutimavadee Thongjeen

Untitled 170

OPTIMIZING MIDDLE SCHOOL STUDENTS' MENTAL HEALTH SYSTEMS THROUGH EDUCATIONAL MANAGEMENT IN CHINA Jingxi Wang, Nuntiya Noichun

Untitled 179

TEACHER PROFESSIONAL DEVELOPMENT IN EDUCATIONAL MANAGEMENT OF PRIVATE UNDERGRADUATE COLLEGES IN CHINA Jinli Zhou, Thada Siththada

Untitled 189

THE IMPACT OF GENERATIVE AI IN MARKETING MIX, SERVICE QUALITY, AND BRAND IDENTITY TOWARD THAI HOSPITALITY CUSTOMERS’ ENGAGEMENT WITHIN BANGKOK Jirathep Sriwachirobon, Suthinan Pomsuwan

Untitled 197

DIGITAL LITERACY OF UNIVERSITY ADMINISTRATORS IN CHINA: COMPOSITION, EVALUATION, AND IMPROVEMENT STRATEGIES Junjie Luo, Thada Siththada

Untitled 205

UNLOCKING THE EMOTIONAL WALLET AN EMPIRICAL STUDY ON EMOTIONAL COMPENSATION AND PREMIUM PAYMENT INTENTION Junyi Luo, Duangsamorn Rungsawanho

Untitled 213

THE INFLUENCE OF EMOTIONAL AND COMPENSATORY CONSUMPTION MOTIVES ON GENERATION Z PET OWNERS' WILLINGNESS TO PAY A PREMIUM FOR PET BOARDING SERVICES Junyi Luo, Duangsamorn Rungsawanho

Untitled 220

ARTIFICIAL INTELLIGENCEIN EDUCATION MANAGEMENT OF VOCATIONAL COLLEGES IN ZHEJIANG, CHINA Kaili Pan, Suttipong Boonphadung

Untitled 227

A COMPARATIVE STUDY OF THE REACHING OF THE LEGAL AGE OF MAJORITY IN MINORS UNDER THAI AND JAPANESE LAW Kamonwan Yoowattana, Kikuo Nishizawa, Pattaravis Yoowattana

Untitled 234

THE DEVELOPMENT OF HEALTHY FOOD PRODUCTS KETO CHICKEN BREAST MEATBALLS BLENDER WITH PRASAKAPRAO RECIPE Kanasine Khongmaklum, Supalak Fakham, Thanya Promsorn, Sanjai Sangvichien, Vichai Chokevivat

Untitled 243

WILLINGNESS TO PAY FOR SHARED AUTONOMOUS TAXI SERVICES: A BIVARIATE DECISION-MAKING APPROACH Kee-Seng Teoh, Meenchee Hong

Untitled 252

HYBRID-POWERED SEED COLLECTION MACHINE FOR DRYING YARDS Krit Promwang, Ekkaphop Srirom, Thaweesak Muangmoon, Yutthaphong Thongsibsong, Wichai Manchanda, Naruewat Bansawangu, Cantima Wiwatbauaonkun, Sedthawut Sanburut, Sirinart Luadnakrob

Untitled 261

DIGITAL TRANSFORMATION OF MANAGEMENT IN CHINESE VOCATIONAL SCHOOLS Linyan Xiang, Thada Siththada

Untitled 267

DISTRIBUTION OF ANTIMICROBIAL-RESISTANT GRAM-NEGATIVE BACTERIA IN THE HOSPITAL ENVIRONMENT OF AN ONCOLOGY CENTER IN BANGKOK, THAILAND Marisa Muadchimkaew, Peeraya Ekchariyawat, Fuangfa Utrarachkij, Taweegrit Siripongboonsitti, Neunghatai Supha, Chana Amnuaipol

Untitled 275

THE ROLE AND FUNCTION OF ACADEMIC EDUCATIONAL MANAGEMENT IN STD PREVENTION WITHIN CHINA'S EDUCATIONAL SYSTEM Meina Fang, Ganratchakan Lertamornsak

Untitled 283

FACTORS INFLUENCING THAI HOMEMADE STYLED CUISINE ON CHINESE TOURISTS’ BEHAVIORAL INTENTION IN BANGKOK, THAILAND Mengyao Nong, Sinittra Suksawat, Rujikarn Sanont

Untitled 291

CUSTOMER LOYALTY FACTORS IN THE CONTEXT OF A GLOBAL SHORT FORM VIDEO PLATFORM E-COMMERCE Mengyuan Wang, Penjira Kanthawongs

Untitled 299

FACTOR INFLUENCEING CUSTOMERS’ PURCHASING DECISIONS ON SKINCARE PRODUCTS IN MYANMAR: THE IMPACT OF WORD OF MOUTH, BRAND EQUITY, AND MARKETING MIX Nant Yadanar, Chutimavadee Thongjeen

Untitled 308

REGULATING REPRODUCTION: A CRITICAL ANALYSIS OF THAILAND’S CRIMINALISATION OF COMMERCIAL SURROGACY Natasorn Auekarn, Wannarat Thongkanta

Untitled 315

THE UTILIZATION OF GOOGLE SHEETS TO DEVELOP A PERFORMANCE INDICATOR MONITORING SYSTEM IN COMPLIANCE WITH THE OPERATIONAL PLAN OF THE FACULTY OF LAW AT SUAN SUNANDHA RAJABHAT UNIVERSITY Nattacha Leepanyaporn, Pawita Kakhai

Untitled 321

THE STUDY OF MARKETING MIXES(4Ps), CUSTOMER SERVICE AND PRODUCT QUALITY FACTORS TOWARD PURCHASE INTENTION IN STREAMING PLATFORM IN BANGKOK Nattanai Jirayuwattana, Suthinan Pomsuwan

Untitled 329

THE DEVELOPMENT OF LEARNING ACHIEVEMENT IN GRAPHIC DESIGN USING CANVA THROUGH BLENDED LEARNING FOR GRADE 9 STUDENTS Nattira Yopho, Kritsana Senjabok, Sawitree Phewngam

Untitled 335

EFFECTS OF A COUNSELING PROGRAM COMBINED WITH VERNONIA CINEREA HERBAL LOZENGES ON SMOKING REDUCTION AND CESSATION AMONG ADULT SMOKERS IN A SUBDISTRICT HEALTH PROMOTING HOSPITAL, BURI RAM PROVINCE, THAILAND Nipar Suttipun

Untitled 342

ANALYSIS OF THE EXISTENCE OF THE KNIGHT’S TOUR ON PLUS-SHAPED BOARDS Nont Korkiatsakul, Akanat Wetayawanich

Untitled 351

ANTIBACTERIAL ACTIVITY OF CYTIDINE ANALOG AGAINST DRUG-RESISTANT Enterobacter cloacae COMPLEX Onnipa Hasangsri, Methinee Pipatthana, Matthew Phanchana

Untitled 360

LEGAL AND GOVERNMENTAL IMPACTS OF ADMINISTRATIVE ORDERS IN EMERGENCY SITUATIONS: A CASE STUDY OF LOCKDOWN ORDERS DURING THE COVID-19 CRISIS Pattaravis Yoowattana

Untitled 368

WHEN TRANSPERENCY HURTS: A COMPARATIVE STUDY ON LEGAL AND ECONOMIC PERSPECTIVES OF STIGMATIZED PROPERTY DISCLOSURE Pawita Kakhai, Nichakorn Khonthong

Untitled 373

FORMULATION DESIGN AND DEVELOPMENT OF A BASE SERUM SYSTEM FOR ADVANCED FACIAL SKINCARE APPLICATIONS Payao Saytongsuk, Thanya Promsorn, Supalak Fakkham

Untitled 380

ARTIFICIAL INTELLIGENCE IN EDUCATION MANAGEMENT: SYSTEMIC AND PROACTIVE SUPPORT FOR STUDENT PSYCHOLOGICAL CRISES IN CHINA Peiwen Tao, Nuntiya Noichun

Untitled 393

GUIDELINES FOR SELECTING A SECURITY COMPANY FOR GRADE A OFFICE BUILDINGS IN BANGKOK Piamchan Doungmanee, Yamonporn Khanaphicharn, Piti Anantapant, Jitravadee Roongin Kunkar, Thongchai Thongmar

Untitled 399

THE IMPACT OF EMPLOYEES STRESS, EMPLOYERS ATTITUDE, AND ORGANIZATIONAL STRUCTURE, FACTORS TOWARDS ORGANIZATIONAL TRUST IN THE ACCOMODATION AND CATERING INDUSTRIES IN NANNING Piao Yihang, Suthinan Pomsuwan

Untitled 408

INTEGRATING THE THAI TRADITIONAL MEDICINE “NINE FLAVORS” CONCEPT INTO FOOD SCIENCE: A CASE STUDY OF NAM PRIK LONG RUEA RICE SEASONING POWDER Purita Pornanun, Supaluk Fakham

Untitled 414

THE IMPACT OF EXECUTIVE LEADERSHIP ON THE SUCCESS OF ELDERLY CARE ENTERPRISES Rachada Fongtanakit

Untitled 422

A STUDY OF SATISFACTION TOWARDS THE SERVICE QUALITY OF THE EDUCATIONAL SERVICE DIVISION, FACULTY OF LAW, SUAN SUNANDHA RAJABHAT UNIVERSITY Ranwarat Boonthuk, Amnart Bunthanom, Natasorn Auekarn

Untitled 429

THE IMPACT OF ENVIRONMENTAL REGULATIONS CLEAN TECHNOLOGY ADOPTION AND ENVIRONMENTAL AWARENESS ON THE IMPLEMENTATION OF CARBON CREDITS IN THE MANUFACTURING INDUSTRY IN BANGKOK Rishabh Shukla, Nathanicha Na Nakorn, Papob Puttimanoradeekul

Untitled 435

EDUCATIONAL MANAGEMENT OF INTERDISCIPLINARY SKILLS IN HIGHER MUSIC EDUCATION IN CHINA Ruofan Yao, Ganratchakan Lertamornsak

Untitled 443

THE ROLE OF PRIMARY STUDENTS’ QUALITY OF LIFE AS A SUPPORTING MECHANISM FOR LEARNING AND SCHOOL LIFE: A CASE STUDY IN SOUTHERN THAILAND Sakarin Jantaramanee, Suwit Dawangpa, Waranya Yodpradit, Yodfah Jantaramanee

Untitled 448

GENDER ROLES AND PERSPECTIVES OF MALE STUDENTS ON THEIR CHOICES IN ENTERING HIGHER EDUCATION Sararath Paothai, Timo Tapani Ojanen

Untitled 457

DEVELOPING A PROJECT-BASED LEARNING PLATFORM EMPOWERED WITH GENERATIVE AI AND A GAMIFICATION ENVIRONMENT TO PROMOTE CREATIVE DIGITAL MEDIA PRODUCTION CAPABILITIES Sarawut Kerdtarwon, Jiraphan Srisomphan, Krich Sintanakul

Untitled 466

STUDY OF SATISFACTION WITH SERVICE QUALITY OF FINANCIAL AND ACCOUNTING ACADEMICS, FACULTY OF LAW SUAN SUNANDHA RAJABHAT UNIVERSITY Sasiyamol Padeenuea, Tattanan Khonglamthan

Untitled 475

DEVELOPMENT OF AN AI-BASED CHATBOT LEARNING MEDIA ON INFORMATION TECHNOLOGY SECURITY: IMPACT ON GRADE 7 STUDENTS’ LEARNING ACHIEVEMENT Sawitree Phewngam, Nattira Yopho, Mantana Jabprang

Untitled 482

CUSTOMER SATISFACTION AS A MEDIATOR IN TESLA’S DIRECT‑SALES MODEL: EVIDENCE FROM CHINA Shibo Hao, Sittichai Thammasane

Untitled 490

ADVANTAGES AND CHALLENGES OF TESLA DIRECT SALES MODEL IN CHINA Shibo Hao, Sittichai Thammasane

Untitled 495

EDUCATION MANAGEMENT PERSPECTIVES ON KINDERGARTEN TEACHER TURNOVER IN CHINA Xinyu Shi, Nuntiya Noichum

Untitled 500

FACTORS POSITIVELY AFFECTING REPURCHASE INTENTION OF SPOTIFY PREMIUM IN THAILAND Shun Le Shwe Yee Yee, Penjira Kanthawongs

Untitled 507

INTEGRATING THE SUSTAINABLE DEVELOPMENT GOALS TO ENHANCE THE ENGLISH PROFICIENCY OF GRADE 9 LEARNERS Siriyaporn Ritnarong, Sudarat Srima, Kittitat Jaradlertwong

Untitled 516

ASEAN'S STRATEGIC INTERACTIONS AND COOPERATION: A GAME THEORY ANALYSIS OF EXTERNAL PARTNER RELATIONS AND PUBLIC GOODS Sittitat Rujichok, Sunida Aroonpipat

Untitled 524

THE ROLE OF MOBA GAMING IN EMPLOYEE RECOVERY: A CONCEPTUAL FRAMEWORK INTEGRATING JOB CHALLENGE DEMANDS AND RECOVERY EXPERIENCES Soh Weng Khang, Jeffrey S. S. Cheah

Untitled 533

THE EFFECT OF ADVERTISING, BRAND EQUITY, AND MARKETING MIX AFFECTING CONSUMERS’ PURCHASE INTENTION FOR ELECTRIC VEHICLES IN CHINA Songbing Shi, Chutimavadee Thongjeen

Untitled 542

FACTOR STRUCTURE OF PARTICIPATORY COMMUNICATION RELATED TO PUBLIC PARTICIPATION IN ENVIRONMENTAL IMPACT ASSESSMENT IN THAILAND Suchawadee Srisuk, Suramon Chancharoen

Untitled 550

DIGITAL INNOVATIONS FOR TRANSFORMING TEACHER EDUCATION IN THE AI ERA Sudarat Srima, Kittitat Jaradlertwong, Siriyaporn Ritnarong

Untitled 558

THE EFFICIENCY OF USING THE GOOGLE DRIVE APPLICATION FOR THE MANAGEMENT OF PLANNING AND QUALITY ASSURANCE TASKS: A CASE STUDY OF THE FACULTY OF SCIENCE AND TECHNOLOGY, SUAN SUNANDHA RAJABHAT UNIVERSITY Sumittra Phromkhuntong Inchai, Chinnawat Satsananan

Untitled 564

A COMPARATIVE STUDY OF MACHINE LEARNING MODEL PERFORMANCE FOR PM2.5 FORECASTING WITH AND WITHOUT PRINCIPAL COMPONENT ANALYSIS Supachai Changphuek, Surat Bualert, Thunyapat Thongyen, Parkpoom Choomanee, Kodchakun Phuangsri

Untitled 571

THE IMPACT OF WORK MOTIVATION, ATTITUDES AND BEHAVIORS OF EMPLOYEES, AND LEADERSHIP STYLE FACTORS TOWARDS ORGANIZATIONAL TRUST IN THE MAIN CONSTRUCTION INDUSTRY IN BANGKOK Supanee Rojanathaweekul, Suthinan Pomsuwan

Untitled 581

DEVELOPMENT OF A MODEL AND PROCEDURES TO ENHANCE THE PROCUREMENT PROCESS OF THE FACULTY OF LAW, SUAN SUNANDHA RAJABHAT UNIVERSITY Suttinee Chairat, Kamonwan Yoowattana

Untitled 585

LEGAL PRINCIPLES OF ORGAN DONATION: A CASE STUDY OF THAILAND'S SYSTEM AND SPAIN'S CROSSOVER DONATION SYSTEM Tattanan Khonglamthan, Chuencheewin Yimfuang, Nichakorn Khonthong

Untitled 592

NOISE IMPACTS OF COMPLEX ROAD STRUCTURES IN URBAN AREAS Thanaphan Suksaard, Surat Bualert, Kittichai Duangmal, Thunyapat Thongyen, Parkpoom Choomanee

Untitled 599

THE IMPACT OF CONSUMER LIFESTYLE, SOCIAL MEDIA INFLUENCE AND SERVICE MARKETING FACTORS TOWARD CONSUMER PURCHASING DECISIONS IN THE HIGH END WOMEN FASHION INDUSTRY IN MYANMAR Theint TweTar Chan Myae, Suthinan Pomsuwan

Untitled 607

BOARDING STUDENT MANAGEMENT IN CHINESE HIGH SCHOOLS: AN EDUCATION MANAGEMENT PERSPECTIVE Tingyu Huang, Suttipong Boonohadung

Untitled 620

DIFFERENCES LEADING TO DISCRIMINATION: A CASE STUDY OF SERVICE REFUSAL IN THE CONTEXT OF THAI LAW Wannarat Thongkanta, Neungruthai Malee

Untitled 628

TIKTOK: THE CULTURE OF NEW MEDIA AND ITS IMPACT ON PERSONAL DEVELOPMENT AND THE CREATION OF QUALITY WORK Wasana Suridechakul, Chinnawat Satsananan

Untitled 637

THE POWER OF LANGUAGES IN THE CLASSROOM: USING THE WORD “TEST” FOR DEVELOPING HIGH SCHOOL STUDENTS’ LEARNING ACHIEVEMENT AND BEHAVIOUR Wasuthorn Apiwatpong

Untitled 642

EDUCATIONAL MANAGEMENT OF KINDERGARTEN TEACHERS’ INFORMATION LITERACY DEVELOPMENT BASED ON TPACK IN CHINA Xinke Li, Suttipong Boonphadung

Untitled 651

PROMOTING STUDENT WELL-BEING AND MENTAL HEALTH FROM AN EDUCATION MANAGEMENT PERSPECTIVE IN PRIMARY SCHOOLS, JINAN, SHANDONG PROVINCE, CHINA Xinyang Wang, Ganratchakan Lertamornsak

Untitled 660

TEACHER MANAGEMENT INCENTIVE MECHANISMS IN CHINESE VOCATIONAL SCHOOLS Xuefei Yu, Ganratchakan Lertamornsak

Untitled 669

THE IMPACT OF SHORT VIDEO PLATFORM DISSEMINATION ON THE COGNITIVE VALIDITY AMONG YOUNG AUDIENCES OF HUNAN HUAGU OPERA Yang Jiao

Untitled 678

LIFESTYLE, SOCIAL INFLUENCE, AND MARKETING MIX AFFECTING CONSUMERS' BUYING DECISION: A CASE STUDY OF POP MART IN CHINA Yi Li, Chutimavadee Thongjeen

Untitled 686

A SURVEY ON THE CURRENT SITUATION OF INTERNSHIP SATISFACTION AMONG NURSING STUDENTS IN HIGHER VOCATIONAL COLLEGES Yang Yinchao, Thada Siththada

Untitled 693

THE CHALLENGES AND COUNTERMEASURES OF EDUCATIONAL MANAGEMENT IN THE DIGITAL TRANSFORMATION OF KINDERGARTEN Yixiang Li, Nuntiya Noichun

Untitled 700

FACTORS INFLUENCING CONSUMER TRUST: A CASE STUDY OF LUXURY PERFUME BRANDS IN TAIWAN Yuwen Huang, Penjira Kanthawongs

Untitled 707

THE IMPACT OF WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE Zhang Xuan, Apisit Tungkiatsilp, Naruemon Jituea

Untitled 715

ADAPTIVE MANAGEMENT OF INTERNATIONAL STUDENTS IN THAI PRIVATE SCHOOLS Zhe Yan, Ganratchakan Lertamornsak

Untitled 723

THE IMPACT OF UNIVERSITY MAJOR EXPANSION ON STUDENTS' EMPLOYABILITY: A GOVERNANCE PERSPECTIVE Zhenxi Bai, Thada Siththada

Untitled 731

THE ROLES AND COMPETENCY STANDARDS OF CAREER COUNSELORS IN VOCATIONAL COLLEGES Xiaoling Zhu, Nuntiya Noichun

Untitled 738