Vol 19, No 1 (2025)

19th International & National Conference

19th International & National Conference

Table of Contents

Cover

cover
cover cover
Untitled

Content

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content content
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Articles

STUDENTS’ SATISFACTION WITH TEACHING AND LEARNING MANAGEMENT IN THE COURSE OF MASTER OF PUBLIC HEALTH PROGRAM IN PUBLIC HEALTH, SUAN SUNANDHA RAJABHAT UNIVERSITY
Atithus Thongmuang, Sarisak Soontornchai
Untitled
1
A REFLECTION ON THE FOUR BIASES (AKKHAṬI 4) IN THE DHAMMASATTHA AND BUDDHISM WITHIN THE THAI JUDICIARY: FROM PAST TO PRESENT
Boonchanadtha Sooksmaer
Untitled
9
MODELLING INTENTION FORMATION IN MALAYSIAN SOCIAL ENTREPRENEURSHIP: A CONCEPTUAL FRAMEWORK
Chandran Mahalingam, Azlan Amran, Jeffrey S.S. Cheah
Untitled
19
STUDY ON THE IMPACT OF FINANCING EFFICIENCY ON CORPORATE INNOVATION
Chao Kang, Srochinee Siriwattana
Untitled
27
THE IMPACT OF EDUCATION MANAGEMENT INFORMATIZATION ON THE ADMINISTRATIVE EFFICIENCY OF S UNIVERSITIES IN YUNNAN PROVINCE, CHINA
Cheng Diao, Promphak Bungbua, Patitham Samniang
Untitled
32
ASSOCIATION BETWEEN PERSONAL FACTORS AND KNOWLEDGE OF THE SANGAHAVATTHU 4 AMONG SERVICE RECIPIENTS AT THREE SUBDISTRICT HEALTH PROMOTING HOSPITALS IN BANG KRUAI DISTRICT, NONTHABURI PROVINCE
Chintana Techamontrikul, Siriluck Jittrabiab, Kanchana Srisawat
Untitled
45
THE DEVELOPMENT OF THE IDG CURRICULUM AND THE KING’S PHILOSOPHY TO ENHANCE THE COMPETENCIES OF GOVERNMENT PERSONNEL
Chisa Gunyaviriya, Metha Harimtepathip
Untitled
53
THE INFLUENCE OF TEACHER-STUDENT INTERACTION ON SELF- LEARNING ABILITY OF STUDENTS OF HIGHER VOCATIONAL COLLEGEIN YUNNAN PROVINCE, CHINA
Dan Zhang, Jurairat Vannaying
Untitled
60
THE EFFECT OF AI APPLICATIONS AND DIGITAL TRANSFORMATION ON CORPORATE INNOVATION PERFORMANCE IN GLOBAL AUTOMOTIVE ENTERPRISES
Dongxu Liu, Srochinee Siriwattana
Untitled
75
THE ROLE OF DIGITAL TECHNOLOGY AND SUSTAINABLE ENERGY IN MITIGATING ENVIRONMENTAL DEGRADATION: A PATH TO ACHIEVING SDGS FOR SOUTH EAST ASIAN ECONOMIES
Faiza Saleem, Liya Xu
Untitled
81
RESEARCH ON SHIJIAZHUANG CITY BRAND ATTRACTIVENESS UNDER THE BACKGROUND OF CULTURAL MARKETING
Fuqiang Han, Srochinee Siriwattana
Untitled
90
THE INFLUENCE OF RESOURCEALLOCATION ON EDUCATION MANAGEMENT EFFICIENCY OF HIGHER VOCATIONAL COLLEGES IN CHONGQING SOUTHWESTERN, CHINA
Hongjing Liu, Promphak Bungbua, Amnuay Thaotrakool
Untitled
96
FACTORS INFLUENCING FERTILITY CLINIC SELECTION AMONG CHINESE MEDICAL TOURISTS IN THAILAND: THE ROLE OF SERVICE QUALITY AND EXPERIENTIAL SATISFACTION
Huanming Chen, Bundit Phrapratanporn
Untitled
104
THE DIGITAL TRANSFORMATION JOURNEY OF A SME IN MALAYSIA: A CASE STUDY ON TECHNOLOGY IN TA ENTERPRISE
Jinq Yoong Tan, Ai Ping Teoh, Lei Ping Leow
Untitled
113
RESEARCH ON THE INFLUENCING FACTORS OF INNOVATION PERFORMANCE MANAGEMENT IN CHINESE NEW ENERGY ENTERPRISES
Jiuchun Bi, Srochinee Siriwattana
Untitled
122
THE STUDY OF STUDENT SATISFACTION REGARDING TEACHING MEDIA IN THE THAI TRADITIONAL MEDICINE DIPLOMA PROGRAM, SUAN SUNANDHA RAJABHAT UNIVERSITY
Kittipong Deekhunthod, Renu Pongsaree
Untitled
127
COMPARATIVE TRANSFER LEARNING FOR SIT AND STAND CLASSIFICATION: TOWARD SUSTAINABLE WORK-HEALTH SOLUTIONS
Kongfa Wamasing, Jermphiphut Jaruenpunyasak
Untitled
133
THE PHYSICAL CULTURAL LANDSCAPE OF CHINESE DANCE THEATER IN THE NEW ERA: A CASE STUDY OF TAO DANCE THEATER AND XIE XIN DANCE THEATER
Lan Wu, Chutima Maneewattana, Yi Zhu
Untitled
142
THE INFLUENCE OF LEADERSHIP STYLES ON STUDENTS' ATTITUDE TOWARDS AESTHETIC EDUCATION IN HIGHER EDUCATION INSTITUTIONS IN KUNMING YUNNAN
Liang Wang, Promphak Bungbua, Somphop Jermkhuntod
Untitled
150
FACTORS INFLUENCING TOURIST BEHAVIORAL INTENTIONS AT SOUTHEAST ASIAN SPECIALTY RESTAURANTS IN XINGLONG, HAINAN, CHINA
Liqiao Zheng, Srochinee Siriwattana
Untitled
159
THE STUDY OF SERVICE RECIPIENTS' SATISFACTION WITH THE SERVICE QUALITY IN THE PUBLIC HEALTH PROGRAM, GRADUATE SCHOOL, SUAN SUNANDHA RAJABHAT UNIVERSITY
Napachnan Ramdecha, Siriluck Jittrabiab
Untitled
164
DO NOT RESUSCITATE (DNR) ORDER FOR INCAPACITATED PATIENTS
Nasharie Punyanitya, Tanawat Pisitchinda
Untitled
170
CHALLENGES AND OPPORTUNITIES TO THE SUCCESS OF ENVIRONMENTAL HEALTH ASSESSMENTS IN HEALTHCARE FACILITIES UNDER THE BANGKOK GREEN & CLEAN HOSPITAL PLUS (BKKGC+) PROGRAM AT TAKSIN HOSPITAL OF THE MEDICAL SERVICE DEPARTMENT BANGKOK
Natwarun Thesngamthuan, Issara Siramaneerat, Surasak Jotaworn
Untitled
175
PERCEPTION AND UNDERSTANDING OF QUALITY ASSURANCE IN EDUCATION OF PERSONNEL IN THE GRADUATE SCHOOL AT SUAN SUNANDHA RAJABHAT UNIVERSITY
Nichakarn Phetpankan, Pramsuk Huanprapai, Unnop Panpuang
Untitled
183
INFLUENCING DECISION OF ORGANIC COSMETICS PURCHASING IN BANGKOK
Pannika Kumpraewpan, Tawee Jamjumrus, Piyawadee Jindachote
Untitled
191
THE SUFFICIENCY ECONOMY MECHANISM IN DRIVING CONSERVATION: LESSONS FROM A VETIVER GRASS HANDICRAFT PROJECT IN A THAI BORDER COMMUNITY
Panu Pattanapanithipong, Rosjana Chandhasa
Untitled
199
GUIDELINES FOR INCREASING THE OPERATIONAL EFFICIENCY OF THE THAI GOVERNMENT LOTTERY OFFICE BY PURCHASING FROM CONSUMERS IN THE BANGKOK METROPOLITAN AREA
Praiporn Saengchan
Untitled
206
FACTORS INFLUENCING ADULT EFL CHINESE STUDENTS’ LINGUISTIC COMPETENCY AND STRATEGIES FOR ITS ENHANCEMENT: A PEDAGOGICAL PERSPECTIVE BASED ON THE DECLARATIVE/PROCEDURAL MODEL OF LANGUAGE
Qizhe Hu, Suwaree Yordchim, Suphat Sukamolson
Untitled
212
AN INVESTIGATION INTO THE ANTI-WRINKLE EFFICACY OF A FACIAL CREAM FORMULATED WITH THONGKRAW FLOWER EXTRACT
Renu Pongsaree, Orawan Kitchawengkul
Untitled
219
RETIREMENT PLANNING BASED ON THE CONCEPT OF ELDERLY HAPPINESS IN MODERATE POST-MODERN PHILOSOPHY
Romthong Sinthuprasit, Ravich Takaew, Kirti Bunchua
Untitled
226
FROM INK TO IMPACT: EMPLOYEE INSIGHTS ON SUSTAINABLE MANUFACTURING PRACTICES IN MALAYSIA
Salmi Mohd Isa, Muhammad Zulfika Mohd Ibrahim
Untitled
234
THE INFLUENCE OF SOCIAL MEDIA INTENSITY ON DIGITAL LITERACY: THE MEDIATING ROLE OF PERCEIVED KNOWLEDGE OF CYBERCRIME AMONG THAI INTERNET USERS
Samanan Rattanasirivilai
Untitled
245
TEACHING STRATEGIES FOR ENGLISH READING SKILLS AT SECONDARY SCHOOL LEVEL: A CASE STUDY OF BANGSOMBOON SUBDISTRICT, ONGKHARAK DISTRICT, NAKHON NAYOK PROVINCE
Sarada Jarupan, Suwaree Yordchim, Cholthicha Sudmuk, Kirk Person
Untitled
252
RISK ASSESSMENT OF CITRONELLA OIL-BASED INSECT REPELLENT LABELS ACCORDING TO WHO
Sarisak Soontornchai
Untitled
257
REFLECTION ON PROFESSIONALISM IN TEFL: IMPLICATIONS OF TRANSFORMING TEACHER EDUCATION DESIGN
Sasiporn Phongploenpis
Untitled
263
DETERMINANTS OF RESPONSIBLE INNOVATION IN MALAYSIAN SMES: A TOE-BASED PERSPECTIVE
Say Keat Ooi
Untitled
275
ASSAULT-RELATED INJURY AND MORTALITY IN THAILAND: A FIVE-YEAR SITUATION REVIEW (2015–2019)
Siriluck Jittrabiab, Kanchana Srisawat
Untitled
282
THE MODEL OF THE CURRENT STATE OF EDUCATIONAL INFORMATION MANAGEMENT, ARTIFICIAL INTELLIGENCE DYNAMIC CAPABILITIES AND STRATEGIES TO COPE WITH COMPETITIVE PRESSURES IN JILIN PROVINCE
Song Yang, Khunannan Sukpasjaroen
Untitled
291
A SURVEY OF KNOWLEDGE TOWARD VIOLENCE AMONG THAI POPULATION
Surang Jatchavala, Siriluck Jittrabiab, Kanchana Srisawat
Untitled
299
THE STUDY OF STUDENTS' SATISFACTION WITH THE QUALITY OF SERVICE IN THE MASTER OF SCIENCE PROGRAM IN APPLIED THAI TRADITIONAL MEDICINE, SUAN SUNANDHA RAJABHAT UNIVERSITY
Suthasinee Deemul, Supalak Fukkham
Untitled
308
VOCABULARY TEACHING METHODS FOR SECONDARY SCHOOL STUDENTS: A CASE STUDY OF BANGSOMBOON SUBDISTRICT, ONGKHARAK DISTRICT, NAKHON NAYOK PROVINCE
Suwaree Yordchim, Sarada Jarupan, Cholthicha Sudmuk, Kirk Person
Untitled
314
A RELATIONSHIP BETWEEN HEALTH STATUS AND SALT CONSUMPTION BEHAVIOUR AMONG VILLAGE HEALTH VOLUNTEER IN SIRACHA, CHONBURI
Thipvimol Kittichayathon, Siriluck Jittrabiab, Thanawat Imsomboon
Untitled
320
CONSUMER BEHAVIOR AND PATHWAYS TO SUCCESS FOR BUBBLE TEA FRANCHISE BUSINESSES
Walinee Jaiyen, Bundit Phrapratanporn
Untitled
328
REFINED MANAGEMENT IN EXTRACURRICULAR ART EDUCATION: PRACTICES AND CHALLENGES FROM THE PERSPECTIVE OF TEACHER ADAPTABILITY
Wang Wei, Chonlavit Sutunyarak
Untitled
336
A STUDY ON THE RELATIONSHIP BETWEEN LEARNING MOTIVATION AND ACADEMIC HELP-SEEKING BEHAVIOR AMONG UNIVERSITY STUDENTS IN YUNNAN PROVINCE
Xuan Zhou, Jurairat Vannaying, Promphak Bungbua
Untitled
344
FACTORS INFLUENCING THE QUALITY OF INNOVATION AND ENTREPRENEURSHIP EDUCATION IN YUNNAN'S UNDERGRADUATE INSTITUTIONS
Yinghua Li, Promphak Bungbua, Pratuang Poompatrakom
Untitled
356
ESTABLISHING A COMPETENCY EVALUATION FRAMEWORK FOR PUBLIC HEALTH EMERGENCY RESPONDERS IN CDC FACILITIES OF SOUTHWESTERN CHINA
Yu Dong, Sarisak Soontornchai, Thanawat Imsomboon, Xiaoqiang Qiu
Untitled
370
THE IMPACTS OF ORGANIZATION STRUCTURE, ATTITUDE AND BEHAVIOR OF EMPLOYEE, AND JOB SECURITY FACTORS TOWARDS ORGANIZATIONAL TRUST IN CONVENIENCE STORES IN BANGKOK
Zar Ni Kyawn Htet, Papob Puttimanoradeekul
Untitled
380
THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON ENTERPRISE SUSTAINABLE DEVELOPMENT: THE MEDIATING ROLE OF INNOVATION CAPABILITY AND ORGANIZATIONAL LEARNING AMONG SMES IN BEIJING
Zhaoyang Lu, Srochinee Siriwattana
Untitled
388