THE IMPACT OF WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE

Abstract

This study investigates the impact of work-life balance (WLB) practices on employee performance, using Pang Donglai, a leading Chinese retail enterprise, as a case study. Against the backdrop of economic globalization and changing social values, organizations increasingly recognize WLB as a strategic factor influencing employee well-being, performance, and long-term sustainability. A quantitative research design was adopted, collecting data from 370 full-time employees through a structured questionnaire based on a five-point Likert scale. Key WLB dimensions include flexible working hours, paid leave and vacation policies, employee well-being programs, and workload autonomy. Employee performance was measured through indicators such as job satisfaction, productivity, and work engagement. The findings provide empirical evidence that effective WLB practices positively influence employee performance, while demographic variables moderate these relationships. This study contributes to WLB literature in a non-Western retail context and offers practical guidance for human resource management.