THE IMPACTS OF ORGANIZATION STRUCTURE, ATTITUDE AND BEHAVIOR OF EMPLOYEE, AND JOB SECURITY FACTORS TOWARDS ORGANIZATIONAL TRUST IN CONVENIENCE STORES IN BANGKOK

Abstract

This research examines the impact of organizational structure, employee attitudes and behaviors, and job security on organizational trust in Thailand’s convenience stores. Using a quantitative design, data were collected from 404 employees via online and on-site surveys using a five-point Likert scale. Reliability testing showed high internal consistency (Cronbach’s α = 0.9318). Multiple regression analysis revealed that, within organizational structure, only formalization of processes significantly predicted trust (β = 0.318, p = .001), while hierarchical structure (β = 0.046, p = .637) and roles and responsibilities (β = 0.095, p = .352) were nonsignificant. For employee attitudes, transparency and honesty had a significant positive impact on trust (β = 0.294, p = .007), whereas team collaboration (β = 0.111, p = .275) and emotional intelligence (β = 0.060, p = .590) did not. Regarding job security, career growth opportunities (β = 0.211, p = .033) and fair layoff policies (β = 0.231, p = .022) were significant predictors, while contract stability (β = 0.067, p = .471) showed no effect. These findings emphasize the importance of transparent communication, fair policies, and career development in fostering trust in competitive retail environments.