CONSUMER BEHAVIOR AND PATHWAYS TO SUCCESS FOR BUBBLE TEA FRANCHISE BUSINESSES

Abstract

This academic article investigates the factors influencing consumer behavior and examines how such behaviors impact the success of bubble tea franchise businesses, which have experienced significant growth in the beverage market. The study focuses on key factors that affect purchasing decisions, including price, product quality, customer service, and brand experience. The analysis draws upon a review of relevant literature, academic articles, and research reports related to consumer behavior and franchise marketing strategies. Findings indicate that consumer behavior is shaped by internal factors such as perceived value and satisfaction, as well as external factors such as promotional strategies and ease of product access. Franchise businesses that align their offerings with consumer expectations are more likely to succeed in a highly competitive market environment.