FACTORS INFLUENCING THE SUCCESS OF THE INNOVATION DEVELOPMENT PROCESS FOR COMMERCIALIZATION AT SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

This research study the factors that affect the success of innovation commercialization, the purposes are: 1) to carry out innovation commercialization research, 2) to find ways or strategies for the development of innovation and commercialization, and 3) to promote the commercialization and effective implementation of innovation. The samples of this study used 10 successful cases of innovative commercialization projects, and questionnaires were used as data collection tools.