ENHANCING KNOWLEDGE MANAGEMENT THROUGH ARTIFICIAL INTELLIGENCE: A STUDY OF THE INSTITUTE FOR RESEARCH AND DEVELOPMENT, SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

This research aims to: 1) study artificial intelligence (AI) technologies to enhance knowledge management (KM) efficiency at the Research and Development Institute, Suan Sunandha Rajabhat University, and 2) propose techniques for improving KM effectiveness through the application of AI. The findings reveal that personnel exhibit a high level of awareness and usage of AI in KM processes. They recognize the importance of AI and its practical applicability in managing knowledge. Most participants are familiar with or have heard about AI and perceive it as effective in reviewing, storing, and retrieving knowledge, as well as in facilitating more convenient, rapid, and integrated KM practices. However, a deeper theoretical understanding of AI's functioning is still needed to enhance staff knowledge. The evaluation of AI application techniques shows that respondents hold positive attitudes and acceptance toward AI in KM. AI significantly contributes to improving efficiency in information storage, retrieval, workflow guidance, data analysis, and decision-making support. A comparison before and after AI implementation demonstrates marked improvements in KM performance, including data categorization, quick access to information, internal knowledge sharing, and reduction of redundant searches. These results underscore AI’s role in enhancing accuracy, speed, and overall effectiveness of organizational knowledge management processes.