FACTORS INFLUENCING THE QUALITY OF INNOVATION AND ENTREPRENEURSHIP EDUCATION IN YUNNAN'S UNDERGRADUATE INSTITUTIONS

Abstract

This study examines the factors influencing innovation and entrepreneurship education (IEE) quality in Yunnan's undergraduate institutions, focusing on six management dimensions: policy support, university resources, teaching staff, student characteristics, university-enterprise cooperation, and regional environment. Based on a questionnaire survey of 376 students from 6 universities, statistical analyses (descriptive statistics, correlation, and regression) show all six factors significantly positively affect IEE quality (p<0.001). Teaching staff (β=0.315) and university-enterprise cooperation (β=0.293) are the strongest predictors. The study identifies strengths in ethnic cultural resources and student engagement, alongside weaknesses in international exchange support. It proposes targeted recommendations to leverage Yunnan's regional advantages and enhance IEE quality.