THE DIGITAL TRANSFORMATION JOURNEY OF A SME IN MALAYSIA: A CASE STUDY ON TECHNOLOGY IN TA ENTERPRISE

Abstract

This qualitative case study examines the digital transformation of TA Enterprise, a family-owned signage SME in Malaysia. Utilizing the Technology-Organization-Environment (TOE) framework, the research, based on interviews and field observations, investigates how technological, organizational, and environmental factors influence digital adoption. Findings indicate that despite existing technological awareness and aspiration, progress is hindered by organizational readiness, resource limits, and generational resistance. Customer demand and market trends necessitate digital adoption for competitiveness. While government grants exist, bureaucratic hurdles complicate their utilization. The study offers actionable insights, recommending phased adoption strategies and targeted government support to enhance Malaysian SME digital readiness.