EMPLOYEES RELATIONSHIP, EMPLOYEE PERCEPTIONS, AND BEHAVIOR AND ATTITUDES OF EMPLOYEES FACTORS AFFECTING ORGANIZATIONAL GOAL OF COSMETICS COMPANY IN MYANMAR

Abstract

This research aims to employee relationship, perceptions and behaviors and attitude of employees affecting organizational goal. Employee relationship can improve productivity, communication, trust, collaboration and positive work environment in this study. Perception can enhance interpreting information, communication and problem-solving skill. In this study, behavior and attitude of employees can enhance employee morale, job satisfaction, better team work and positive work environment. Improving positive behavior and attitude of employees result in lower turnover rates for the company. Improving employee behavior and attitude of employees providing opportunities for professional growth and clear communication also contribute to a positive workplace culture, and improving organizational goal and organizational achievements and improving positive mindset and open communication and growth opportunities. The three independent variables of this study are employee relationship, perceptions and behaviors and attitude of employee’s factors. The sub-variables of employee relationship factors include communication, trust and respect. The sub-variables of perceptions factors include work place culture, leadership style and work life balance. The sub-variables of behavior and attitude of employees include positive attitude, strong work ethics and collaboration contribute to a conducive work environment. The dependent variable of this study is the organizational goal of Cosmetics Company in Myanmar. Quantitative research was used for the collection of the data for this research. Online questionnaires were sent out to the respondents, which include multiple choice questions for demographic data and include regarding both independent and dependent variables. The data analysis methods used were descriptive statistics and multiple linear regression analysis. The results supported all the three proposed hypotheses, showing that is a positive relationship between the independent variables (employee relationship, perceptions and behaviors and attitude of employees) and the dependent variable (organizational goal).