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Abstract

This study aims to study the factors affecting the purchase of condominiums in the Purple Line. The primary method of data collection. The survey sample was determined to buy a condominium. Including those with the Condominium And want to buy a condominium increased The service, the Purple Line along the Tao Poon Station 200 Stations BangYai of 100 stations and the Ministry of Health of 100 total sample of 400 leading data were analyzed by percentage, mean. SD Analysis of variance and t-test, One Way ANOVA test statistics and chi - square (Chi-Square).

          The study indicated that Personal factors as gender, age, marital status, education, occupation, income per month. And the number of residents together In a relationship with Purchasing Behavior condominiums along the Purple Line. A significant number of residents and 0.05 share the same number. Affect the priority of the marketing mix. Purchase of condominiums along the Purple Line. Significant of 0.05, which target the most money.Promotion, marketing, personnel and physical environment of the product. And distribution channels The target group has been featured on many levels. The behavior of buying a condominium along the Purple Line.The purchase different. Affect the level of importance of the marketing mix. Purchase of condominiums along the Purple Line. Significant at 0.05 and condominium prices.The nature of the spacious guest rooms and condominiums known.

Keywords

purchase of condominiums, condominiums,MRT Purple line