THE INFLUENCE OF COLLEGE INVESTMENT ON COUNSELOR MANAGEMENT IN SICHUAN'S PRIVATE HIGHER VOCATIONAL COLLEGES

Abstract

The findings reveal that benefits investments exert a significant positive influence on counselors' career stability. Specifically, college investments in compensation, performance bonuses, and social security effectively enhance counselors' job stability and reduce turnover tendencies, aligning with organizational support theory. Furthermore, career planning exhibits a significant positive correlation with counselors' job satisfaction. Counselors' perceptions of career development support—such as promotion pathways and training opportunities—significantly elevated their job satisfaction, validating assumptions from career theory. Finally, the work environment significantly influenced counselors' acceptance of management regulations. Adequate office facilities, reasonable workloads, and supportive team atmospheres strengthened counselors' identification with institutional policies, consistent with cognitive dissonance theory. Based on these findings, this study proposes several recommendations: Private vocational colleges should invest across multiple dimensions—including benefits, career development support, and workplace environment improvements—to establish a comprehensive counselor support system. Specifically, institutions should optimize compensation structures, enhance social insurance and housing fund coverage, clarify career advancement pathways, and expand training and learning opportunities. Simultaneously, improving the work environment, reducing administrative burdens, enhancing psychological support and team collaboration for counselors, and increasing their identification with the school's management systems are essential.