ANALYSIS ON THE CROSS-CULTURAL COMMUNICATION OF DOCUMENTARY IN CHINA

Wei Guo, Prakaikavin Srijinda

Abstract


This research aims to explore the intricate process through which Chinese documentaries navigate cultural boundaries and adapt their communication strategies to achieve resonance with audiences outside China. The analysis will focus on identifying key factors that influence the effectiveness of these cross-cultural communication efforts, including content quality, narrative strategies, and audience engagement. By examining how Chinese media content is tailored for global audiences and evaluating the impact of these adaptations on communication effectiveness, this research seeks to contribute to a deeper understanding of the dynamics of international media exchange. The research problem addressed in this study is therefore multifaceted. It involves understanding how Chinese documentaries adapt their communication strategies to effectively engage with international audiences while maintaining their cultural integrity. This study will fill a crucial gap in the existing literature by providing a comprehensive analysis of the factors influencing cross-cultural communication in Chinese documentaries and assessing their effectiveness in bridging cultural divides.

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