THE IMPACT OF PSYCHOLOGICAL CAPITAL AND HUMAN CAPITAL ON COLLEGE STUDENTS' EMPLOYABILITY UNDER MARKET DEMAND THEORY

Abstract

This paper investigates the complexities surrounding employability among college students in the context of China's rapidly evolving higher education and labor market landscapes. Grounded in market demand theory and aligned with the emphasis on "Employment" articulated in the 20th National Congress Report of the Communist Party of China, this study critically examines the multifaceted dimensions of employability, particularly focusing on human capital and psychological capital. Utilizing a quantitative methodology, this study employed structured questionnaires to validate the proposed model through Smart-PLS analysis. The findings reveal crucial insights into the significant factors influencing the employability of students from teachers' universities, elucidating the underlying reasons for their impact. The results highlight the essential roles of both human and psychological capital, while also indicating that the relationship between human capital and employability is likely moderated by labor market conditions. This underscores the dynamic interplay between individual attributes and external market forces, thereby providing a comprehensive understanding of the employability dynamics faced by graduates in this field.