A STUDY OF SOCIAL MEDIA PUBLIC RELATIONS METHODS TO SUPPORT TEACHING AND LEARNING AMONG DOCTOR OF BUSINESS ADMINISTRATION STUDENTS SUAN SUNANDHA RAJABHAT UNIVERSITY

Abstract

A study of social media public relations methods to support teaching and learning among Doctor of Business Administration students. Suan Sunandha Rajabhat University, the population group used in this study. A total of 30 students of the Doctor of Business Administration and lecturers of the Graduate School used questionnaires to collect data and statistics used to analyze the data, including percentages, averages, and standard deviations

Results of the analysis of the level of opinion in the field of public relations education through social media to promote teaching and learning of students of the Doctor of Business Administration Program Suan Sunanda Rajabhat University as a whole was found to be at the highest level with an average value of 4.68 and if considered individually, it was found that all aspects had the highest level of opinions, namely disseminating information about the public relations of the course, using it as communication between staff and students, disseminating images and videos in each teaching and learning session of the course, as a channel to clarify teaching and learning, creating a variety of communication channels through social media, and using social media to exchange information between lecturers and students, with an average of 4.86, 4.80, 4.80, 4.76, 4.50 and 4.40 respectively.