INNOVATIVE WEBSITE DEVELOPMENT FOR SHOE RETAIL: A CASE STUDY OF SNEAKERS BKK

Thongchai Surinwarangkoon, Arpaporn Phokajang, Supranee Wattanasin, Chinoros Thinwilaisakul, Prakaikavin Srijinda, Sutha Pongthawornpinyo, Varangkana Chitraphan, Apinya Wisessing

Abstract


The objectives of this research were to: 1) study the demand for websites selling shoes, and 2) develop a website for shoes retail. This work used research and development methodology. The stages of the research compose feasibility, analysis, system analysis, and development. The research result was found as follows: 1) The website development was needed in which shoe retail can sell products online. 2) From the operating results, the website can meet the users’ needs.  The system can be applied and continue to develop for better use, which will allow the shoe retail to increase product sales. The researchers have created a website where Sneakers BKK is able to sell products online.

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