THE INTENTION TO USE E-GOVERNMENT PLATFORMS AMONG OMANI CITIZENS

Abstract

This study examines the factors influencing the adoption of e-government platforms among Omani citizens, addressing the challenges associated with digital transformation in the public sector. Despite significant investments by the Omani government in digital infrastructure and services, adoption rates remain low, thereby impeding the success of initiatives such as the Digital Oman Initiative and Oman Vision 2040. Utilising the Technology Acceptance Model (TAM), this research explores the impact of perceived security, trust, ease of use, and user experience on citizens’ intentions to adopt these platforms. The study employs a quantitative methodology, collecting data from a diverse sample of users through bilingual surveys in Arabic and English to ensure inclusivity and accuracy. The findings are anticipated to provide actionable insights for policymakers, developers, and service providers, facilitating improvements to e-government platforms that address citizens’ needs. This research contributes to a broader understanding of e-government adoption in developing countries and supports Oman’s aspirations to become a leader in digital governance.