PERSONNEL MANAGEMENT FOR PRIVATE SCHOOLS IN THE DIGITAL AGE IN THAILAND

Punyawat Panthasarin, Ganratchakan Lertamornsak

Abstract


This academic article presents information on personnel management of private school in the digital age by proposing the meaning and importance of personnel management, management of private school, human resource management in the digital age, concepts of digital technology in human resource management, appropriate technology for human resources, personnel development in the digital age, and benefits of using digital technology with human resource management. Personnel management of private educational institutions is something that executives of private educational institutions must take into account in managing and developing the organization because personnel are considered human resources that can drive the organization to success according to the characteristics of private educational institutions or private schools: engaging in a business that provides knowledge services in various fields of study, experience, and skills at all levels with the objective of providing educational services and seeking profit. Therefore, personnel must be managed and developed to have potential. Also, currently, technology plays a major role in the management of organizations. The use of digital technology in personnel management is therefore appropriate and beneficial to the organization. Because the digital age uses technology in operations and leads to the creation of innovation, human resource management must use digital technology as a tool to support work and change the new paradigm so that personnel at all levels can work with technology. Personnel management must change according to changing world situations and develop an internal management system within the organization with digital technology to help the organization have quality personnel who work efficiently and are beneficial to the organization in the long term, responding to the policy of private educational institution management with management components: strategic management, leadership of a learning organization, organizational culture, and information technology.


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