MICRO-LEVEL CARBON CREDIT TRADING BUSINESS FOR GREENHOUSE GAS REDUCTION AMONG THE PUBLIC IN BANGKOK

Abstract

The research on micro-level carbon credit trading for greenhouse gas reduction among Bangkok residents aims to study knowledge and guidelines for expanding the carbon credit market, as well as factors influencing trading decisions. Utilizing qualitative methods, the study highlights the importance of carbon credits—rights to emit one metric ton of CO2—as key incentives for emissions reduction. Regulatory frameworks like the Kyoto Protocol and the Paris Agreement underpin these markets, which are classified into compliance and voluntary types. Effective trading mechanisms, such as cap-and-trade systems and rigorous auditing processes, are vital for maintaining the integrity of carbon credits. Nevertheless, challenges like market volatility and equity concerns persist. The study identifies influencing factors using the marketing mix (4Ps): providing diverse carbon credit products, establishing competitive pricing, ensuring accessible trading platforms, and promoting educational campaigns. These strategies are designed to enhance participation, support environmental sustainability, and advance Bangkok's climate goals.