WEBSITE DEVELOPMENT FOR CAFÉ PUBLIC RELATIONS IN HUA HIN DISTRICT

Abstract

The objectives of this research were to study the demand for coffee shop recommendation websites and develop website for café public relations in Hau Hin district, Prachuap Khiri Khan province. This work used research and development methodology. The stages of the research compose feasibility, analysis, system analysis, and development. The research result was found as follows: 1) The majority of the sample group had the average amount of coffee consumption between 2-3 cups per week. Most of them were consumers who had never visited a cafe in Rachuap Khiri Khan province and liked special promotions related to special days and special occasions from the cafe. In terms of receiving information about the cafe, consumers mostly followed information from the Facebook page, followed by searching for information themselves from the internet. They liked to drink coffee in the morning after waking up, and 2) The developed website support and provide display of customer’s registration, café information, detail of recommended café, and comment page which are useful for customers and café businesses.