A STUDY ON THE APPLICATION OF INNOVATIONS TO ENHANCE MANAGEMENT EFFICIENCY IN PET HOTEL BUSINESSES IN BANGKOK

Abstract

This research aims to study and apply innovations to enhance the efficiency of managing pet hotel businesses in Bangkok. The focus is on exploring various technologies and innovations that impact the improvement of operations and services within the pet hotel industry, as well as evaluating the effects of such technologies and innovations. The research employs a mixed-methods approach, including both quantitative and qualitative data collection. Quantitative data were collected through surveys distributed to business owners, employees, and customers of pet hotels in Bangkok, totaling 290 respondents. Qualitative data were gathered through in-depth interviews and on-site observations. Data analysis involved statistical analysis and content analysis methods. The findings reveal that the application of innovations such as online management systems, Internet of Things (IoT) technology, and Artificial Intelligence (AI) positively impacts the efficiency of management in pet hotels, particularly in areas such as customer data management, service quality control, and customer satisfaction enhancement. Additionally, there is a noted need for training employees on new technologies to ensure effective implementation.

The study offers recommendations for improving the adoption of technology and innovation in pet hotel businesses to enhance operational efficiency and service quality. This includes developing training programs to prepare employees for technological changes. The research is significant for advancing pet hotel businesses in Bangkok and enhancing their competitive capabilities. It provides valuable information for business owners and managers to make informed decisions on the effective and appropriate application of technology and innovations.