THE IMPACT OF MARKETING STRATEGIES, ONLINE MARKETING AND MARKETING COMMUNICATION FACTORS TOWARDS PURCHASING DECISIONS MARKETING OF MOBILE PHONE OF USA: A CASE STUDY OF THAILAND CONSUMERS IN BANGKOK

Abstract

This study examines the impact of marketing strategies, online marketing, and marketing communication factors on the purchasing decisions of Thailand consumers regarding mobile phones from a U.S. company. The research focuses on product strategy, pricing strategy, distribution strategy, social media presence, e-commerce platforms, and brand messaging. Quantitative data were collected via an online survey distributed to 200 respondents. The study concluded that these marketing efforts significantly influence consumer purchasing decisions, with notable emphasis on pricing strategy and brand messaging.