THE IMPACT OF LEADERSHIP STYLES, WORKING ATMOSPHERE AND ORGANIZATION STRUCTURE FACTORS TOWARDS ORGANIZATIONAL EFFICIENCY IN CHINA-THAILAND CROSS-BORDER ELECTRONIC COMMERCE COMPANIES

Abstract

This study investigates the factors influencing the organizational efficiency of cross-border e-commerce companies, focusing on leadership style, work atmosphere, and organizational structure as independent variables. Sub-variables of leadership include empowering, transactional, and visionary leadership. Effective leaders motivate employees and enhance performance, while visionary leadership fosters innovation. Empowering leadership boosts autonomy and productivity, whereas transactional leadership may improve efficiency but hinder creativity. Good working conditions correlate with productivity. Organizational structure includes centralization vs. decentralization and hierarchical vs. flat structures. Situational theory suggests effectiveness varies with internal and external factors. Centralized structures may hinder responsiveness in dynamic markets, while decentralized structures promote flexibility. Using quantitative methods, data were collected from 402 participants in China and Thailand via Google Forms and the China Questionnaire Star APP. Results confirmed that leadership style, work atmosphere, and organizational structure significantly impact organizational efficiency, aligning with existing literature on the importance of adaptive leadership and a positive work climate in enhancing e-commerce performance.