THE COMMUNICATION EFFECTS OF CHINESE SPOKEN LANGUAGE AND NON-LANGUAGE IN BROADCASTING AND HOSTING (TEACHING)

Abstract

This paper delves into the communication effects of Chinese spoken language and non-language elements within the field of broadcasting and hosting, with a particular focus on teaching applications. It employs a mixed-methods approach, combining qualitative interviews and quantitative evaluations, to assess the impact of linguistic and non-linguistic cues on audience perception and message comprehension. The study aims to enhance the practical teaching of broadcasting and hosting arts by integrating linguistics, behavior, art, and psychology, thereby improving students' operational skills and establishing a comprehensive evaluation system.