Purchase Intention of Smart Wearable Technologies: A study among University Students in Malaysia

Abstract

Technological developments keeping impact and change people’s daily lives at the worldwide in a fast growing pace. One of the noticeably influence technological advances is the smart wearable technologies. The expansion of this technology has created various innovative products or services connecting numerous gadgets or devices for improving people’s life quality better. Therefore, this paper examines on the factors influencing purchasing intention of smartwatch among university students in Malaysia. The result shows
that two variables that are price and brand name have no significant relationship except one variable, compatibility that has significant relationship with purchasing intention.