ปัจจัยทางการตลาดที่มีความสัมพันธ์ต่อการตัดสินใจเลือกซื้อรองเท้ากีฬาไนกี้

Abstract

This research is a survey research aims to study the market in relation to the decision to buy sports shoes for Nike. Participants include people who are living in Bangkok. And used to buy sports shoes for Nike total 385 samples used in this study was a questionnaire consisting of three parts: personal
factors. Market factors and the decision to buy sports shoes for Nike. Data were analyzed using descriptive statistics were frequency, percentage, average and standard deviation. After that analyzing with inference statistics by using statistic t-test F-test One-way ANOVA Least Significant Difference (LSD) Pearson‘s correlation coefficient testing at a significant level of 0.05.

The results showed that Total sample sex and status differences are related to the decision to buy different. The evaluation found that the age difference is associated with the decision to buy different. And
found that the overall market has a positive relationship with the Nike sport shoes in search of the most informative. Followed by the recognition of the needs. Buying Decision a subsequent purchase the attitude
and the purchase order